Sunday, June 22, 2008

My five 'feet' impression

'My 5 feet impression.' I looked at it, touched it, liked it and bought it!





Toyota's early 'visual impression' before one would go down to the dealership to test drive. I drove my sister's 1978 Corolla. It was reliable and steady and I definitely had a 'positive driving impression.'
www.adclassix.com


To borrow from the Toyota lingo; "Five meter impression."

It's the aesthetic appeal as the customer approaches the vehicle, gets in and drives the car for 5 meters. Now the designers believe that their car(namely the popular 40 year old Corolla) will sell itself within 16.4 feet. Toyota knows, a brand new Corolla rolls off a dealer's lot every forty seconds.

I'll put a slightly different spin on this and use this design/marketing principle and apply it to my cycling shoes.


My Five-feet impression with my Sidi Bullet 2 cycling shoes ...

As I opened the box and took them out I notice my elated sense of, "wow this is a beautifully made pair of cycling shoes." And my sense of smell was assaulted with the new plastic and synthetic material. As I tried them on they felt as comfortable like a moccasin. More to this, is when I started to ride with these booties. I feel faster with them on! I'm smiling. It's made an impression on me, I think's it working.

And you know, Toyota or Sidi designers may have something here.

Bike's of yesteryear. Without realizing, 'The 5 meter impression' was most likely applied, even back then.
www.lemonde.fr

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